Experimenting with Svelte and PostHog

by Endrit Maxhuni, Software Engineer

1. Embedding experimentation in the foundations

With testing at the heart of what mylah do, we knew that having the ability to run A/B tests on the new site was crucial to getting the basics right.

Utilising PostHog and their amazing platform, we have kick started testing for the team at HotDraw UK. We spent time developing custom dashboards within the platform to help visualise the data better.

Along with session recordings, heatmaps and funnel annalysis, we created a precise backlog of experiments, prioritised based on potential impact.

Top tip

PostHog has an amazing auto-capture feature for those lacking dev resource and feature flags for running split tests is a breeze”.

PostHog has an amazing auto-capture feature for those lacking dev resource and feature flags for running split tests is a breeze

2. The first few

With the first few tests live, we've had results back already. Understanding the ideal ticket amount on site is something the team at HotDraw UK wanted to better understand.

Starting out as a simple A/B to understand results, the iterations have now developed into multi-variant experiments with 4 variations. Narrowing down on the learnings from the previous test.

Graduation

3. Results, results, result.

A clear winner and an opened barrel of questions to now answer. We descovered a clear faviroute with ticket quantities that shown a difference of 639 conversion in control compared to 145 in test. Meaning that a suggested change is prevented.

Saving time, money and headaches.

Jars

More articles

Boosting Shopify Store Conversions: Essential Theme Tweaks for Success

Our key takeaways for improving your Shopify store.

Read more

Tell us about your project

Our offices

  • Cornwall
    The Sea Hut
    Colvreath Road
    Newquay, UK
  • Poole
    Bayside Business Centre
    Unit 1 Sovereign Business Park, Willis Way, Poole, BH15 3TB