Case Study - Ideas, Experimentation and Iteration
easyfundraising have an incredible platform and deliver amazing results for good causes all over the UK. However, running A/B tests on the site wasn't something that was being utilised.
- Client
- easyfundraising
- Year
- Service
- CRO | Optimisation Strategy | Consultancy
Overview
The team at mylah began work with easyfundraising in 2021 with the sole purpose of helping the team at EFR deliver more tests.
This in turn, would help the team understand their users better and make better decisions off the back of it.
Within the last two years we've delivered over 100 custom built experiments that the team have wanted to trial. Resulting in numerous boosts to user sign ups and customer retention.
What we did
- Site Audits
- Custom Built Experiments
- Reports & Analysis
Josh really helped us to start testing and test quick. We had the traffic but just needed the expertise in running some pretty custom "out there" ideas
- Sign up increase
- 14%
- Custom built experiments
- 135
- Site journeys streamlined
- 9
- Team members supported
- 12